Future Viability, Business Models, and Values

Strategy, Business Management and Economy in Disruptive Markets (CSR, Sustainability, Ethics & Governance)
Friedrich Glauner, 148 p., Springer (2018)


  • Sinn und Werte
  • Haltung und Selbstorganisation
  • Innovation und Veränderung

"The Tübingen development model of ethicological business models is taking shape with this groundbreaking publication by Dr. Friedrich Glauner. He describes a new concept of sustainable business: the paradigm of resource-creating value-added cycles. A radically new perspective in economics and business management" - WEIT

At the beginning of the book, Glauner conveys the threat to entire industries due to technological change, a future that is becoming less transparent, and new, disruptive business models. The distribution of scarce resources leads to a strong concentration of large players who can only withstand the pressure due to falling economies of scale. The result is a resource robbery spiral.

To break this downward spiral, the book describes resource-creating value-added cycles that generate and promote economic, ecological, and social growth. A central approach is the development of consciousness markets through a managed consciousness economy, which serves the multidimensional creation of value. Companies are defined as successful if their corporate strategy creates substantial benefits for all three dimensions: economy, ecology, and people. In addition to building value cycles through long-term growth, the book emphasizes the development of trusting relationship cultures. Cultural and human diversity serves as the key to innovation, growth, and success.

Company examples such as Hilti, Icebreaker, and Interface illustrate to the reader what successfully designed business models must look like to become part of a culture of responsibility and generate long-term corporate success.

Tripl3Leader recommends this book primarily to leaders who want to understand and approach the necessary change processes through an academic scientific perspective. The book is distinguished by its detailed description of current problems and developments in various markets. It describes groundbreaking business models that can lead the way in terms of a better way to live together.

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