Our Philosophy

Through our years of experience working with people and organizations, we have developed a set of principles that we have summarized in the following basic assumptions. They act as a compass for value-based action, helping us to do the right thing when in doubt.

The most important basic assumption is this:

#1 The Purpose of Business is Society.

Once we perceive the economy as part of society again, rather than separate from it, a good life for all can be achieved. We contrast the greedy and egocentric homo oeconomicus with the responsible and supportive homo cooperativus, whose business activities are primarily aimed at meeting the basic needs of all global citizens.

The best way to use economy as a tool that benefits us in the long run is to serve society and nature, the greater whole. This creates True Collective Value and true prosperity for all. For us, this has to do with wellbeing, fulfillment of needs and development, rather than consumption, possessions and a fixation on economic growth.

We invite you to reflect on this and further basic assumptions for sustainable business together with us, adapt them or take them as ideas or suggestions. Let's get in touch!